Should You Personalize Hotel Textiles? Embroidery vs. Print

Find out whether it’s worth personalizing hotel towels, bed linen and bathrobes. We compare embroidery and print – what to choose to highlight prestige and durability.

Should You Personalize Hotel Textiles? Embroidery vs. Print

Luxury doesn’t always need to shout—sometimes it’s a single detail that quietly says, “Here, quality lives.” In hospitality, that detail might be personalized textiles: towels embroidered with your logo, bathrobes with initials, bed linen marked with refined branding. But is this an investment that really pays off?

Find out whether to choose embroidery or print—and when personalization becomes part of a guest experience they’ll truly remember.

1. Why personalize hotel textiles?

• You build brand identity – guests associate your name with quality, not just a logo at the front desk.

• You enhance prestige – small details influence how luxury is perceived.

• You prevent “souvenir disappearances” – a visible logo discourages guests from taking towels home.

• You stand out – especially in the world of boutique stays and Airbnb apartments.

???? “Personalized textiles aren’t a cost—they’re part of the guest experience that stays in their memory.”

2. Embroidery – durability and elegance that lasts

Embroidery involves stitching a design directly into the fabric.

Advantages:

• Extremely durable – withstands hundreds of washes without fading.

• Elegant and premium – especially with tone-on-tone styles.

• A refined tactile feel – quality you can touch.

Disadvantages:

• Slightly stiffens the fabric in the embroidered area (important for bedding).

• A bit more expensive than printing – but a long-term investment in quality.

Ideal for: towels, bathrobes, bedspreads, slippers.

3. Print – budget-friendly but less durable

Printing applies your logo or design onto the textile surface, often through heat transfer or screen printing.

Advantages:

• Lower initial cost.

• Ideal for colorful, detailed logos.

• Soft finish – doesn’t affect fabric texture.

Disadvantages:

• Less durable – can fade or wear off after repeated industrial laundering.

• Not recommended for heavily used or frequently washed items.

Best for: bedding and decorative items that are laundered less often.

4. Where should you add a logo or initials?

✔ On bath towels – bottom corner, tone-on-tone embroidery
✔ On bathrobes – chest or back of the neck
✔ On bedding – discreet on pillowcase edge
✔ On slippers – near the toes or heel
✔ On gift packaging – logo on ribbon or tag

Ormire offers premium embroidery and low minimums for custom orders.

5. Does personalization really impact guests? Absolutely.

• Guests are more likely to photograph rooms with visible branding → more organic marketing.

• They remember your brand as “thoughtfully finished.”

• They return more often – because personalization = care.

Imagine a guest photo: white bathrobe, subtle ORMIRE embroidery, and a cup of coffee… That image stays with them—and in their social media.

In summary:

✔ Embroidery is the best choice if you care about durability, elegance, and prestige.
✔ Print is an economical option, but less durable—best for decorative or secondary items.

Add signature style – discover personalized textiles by ORMIRE.
"Detail that says: premium."