ORMIRE • HOTEL & SPA TEXTILES
How to choose towels for a hotel, apartment or SPA? Ormire collections compared
Not every property needs the same towel. A hotel with an intensive laundry cycle will focus on different features than a boutique apartment, guesthouse, SPA or beauty salon.
That is why choosing towels should not start with the question: 400, 500 or 550 g/m²? First define how the textiles will be used, how often they will be washed, whether white and consistency or colour and interior character matter more, and what role the towel should play in the guest experience.
5 COLLECTIONS • 5 DIFFERENT NEEDS
Which towel should you choose? The short answer.
There is no single collection that is best for every property. The right choice depends on use, laundering, expected standard and the budget for the entire project.
COLLECTION COMPARISON
From a professional hotel system to an economical solution.
Professional Hotel
AQUA — for a professional hotel laundry cycle
AQUA is a classic white towel designed primarily for professional use in accommodation properties.
Its strength is not an extensive colour range, but a construction suited to environments where textiles are washed frequently, prepared again and returned to service on a regular basis.
The towel has a weight of 500 g/m² and is made from 100% cotton. It uses a double loop structure and double stitching on all four sides. The white version can be washed at up to 95°C.
When should you choose AQUA?
AQUA is a natural direction for a hotel, guesthouse or another property where a white textile system, frequent washing and consistency in bathroom equipment are important.
Here you are not choosing a towel mainly for decoration. You are choosing it as part of a functioning hotel textile system.
Premium Design
LARISA — when textiles are part of the guest experience
In some properties, a towel is more than a purely functional item.
In a boutique hotel, premium apartment, SPA or wellness area, the material, touch and appearance of textiles can form part of the overall guest experience. LARISA is designed for that need.
The towel has a weight of 500 g/m² and is made from 100% high-grade combed cotton. Its decorative border gives it a more distinctive character than simple, smooth collections.
When should you choose LARISA?
Choose LARISA when the towel should be not only bathroom equipment but also part of the property’s visual style.
It is particularly suitable where detail, colour and consistency with the interior matter.
Comfort & Colour
FORUM — more weight, colour and decorative character
FORUM has a weight of 550 g/m², making it one of the heavier collections in this comparison.
It combines 100% cotton with a broad colour palette and a decorative stripe or border, so it can play both a functional and visual role.
When should you choose FORUM?
FORUM is worth considering when higher weight, comfort, colour and a more decorative look all matter.
It can suit SPAs, apartments, wellness areas and properties that use textiles as part of the interior design.
Universal 500
RIMINI — versatile 500 g/m² with a broad colour range
RIMINI is the most versatile direction in this comparison.
A weight of 500 g/m², 100% cotton, a smooth character and a broad choice of colours create a solution for properties that want to combine comfort and aesthetics without the more decorative character of LARISA or the higher weight of FORUM.
When should you choose RIMINI?
RIMINI is a good starting point if you need a classic 500 g/m² towel but do not want to be limited to white.
It can suit hotels, apartments, guesthouses, SPAs and beauty salons where textile colour is part of the interior.
Smart Economy
MODENA — when economy also matters at larger volumes
Not every property needs a 500 or 550 g/m² towel.
With many rooms, a larger fit-out or regular textile replacement, the total cost of the project can become an important criterion.
MODENA has a weight of 400 g/m², is made from 100% cotton and is available in a broad colour range. It is a lighter alternative to the other collections in this comparison.
When should you choose MODENA?
MODENA is the right direction when you need a larger number of towels and order cost is one of the important decision criteria.
A lower weight does not automatically mean a “worse towel”. It means a different balance between material weight, use and project budget.
WEIGHT IS NOT EVERYTHING
400, 500 or 550 g/m²? Towel weight is only one parameter.
GSM describes the mass of fabric per square metre, but by itself it does not tell you which towel is right for a particular property.
Laundry process
A hotel using an intensive white-textile cycle has different requirements from an apartment or SPA using coloured towels.
Towel construction
Two 500 g/m² towels do not have to feel or perform the same. GSM does not describe loop type, stitching, cotton type or finishing.
Guest experience
In some properties operational efficiency comes first. In others softness, colour and decorative finishing are part of the expected standard.
FORUM 550 g/m² may be right for a SPA or apartment, while a hotel with an intensive white-textile system may deliberately choose AQUA 500 g/m² because of its construction and the possibility of washing the white version at up to 95°C.
HOW TO DECIDE
How do you match a hotel towel to the way your property operates?
Before choosing a collection, answer six questions. They help you look at the purchase as part of an entire textile system rather than as a single product.
How often will the towels be washed?
The more intensive the textile cycle, the more important construction and care parameters become.
Do you need white or colour?
White can be a natural direction for a classic hotel system. Colour can support the interior identity of a SPA, apartment or beauty salon.
What role should GSM play?
Do not automatically choose the highest weight. Compare it with washing frequency, required comfort, order scale and budget.
Should the textiles be part of the interior design?
If so, colour, border design, material character and consistency with the interior become more important.
How many towels do you need?
In a larger hotel, even a small difference in the unit cost of a towel can materially affect the total project.
Will the towels carry a logo?
If so, the collection should also be selected with the planned embroidery in mind: its size, placement, colour and the construction of the towel.
PERSONALISATION
Logo towels for hotels, SPAs and apartments
Textiles can also be part of a property’s identity. Logo embroidery combines a functional product with the branding of a hotel, SPA, apartment, guesthouse or beauty salon.
Before branding, define the logo size, embroidery position, thread colour, contrast against the towel, order quantity, collection and product size. Good personalisation should complement the product rather than dominate it.
BEFORE YOU EQUIP THE WHOLE PROPERTY
Is it worth ordering a towel sample before a larger order?
Yes, particularly when fitting out a larger property.
A photo and technical specifications do not show everything. A sample lets you assess the feel of the material, the real colour, the product size and how the towel works with the bathroom interior. You can compare several collections before deciding which one to use throughout the property.
It is a simple way to reduce the risk of a decision involving dozens or hundreds of pieces.
DECISION SUMMARY
Which collection should you choose?
Professional white hotel system and intensive textile circulation.
Premium interior character, detail and a more decorative textile experience.
Higher weight, colour and decorative finishing.
Versatile 500 g/m² in a broad colour range.
Larger order volumes and greater cost control.
ORMIRE • HOSPITALITY TEXTILES
Not sure which collection is right? Start with the way your property operates.
Tell us what type of property you run, how many rooms or places you have, how often the textiles are washed and whether you need white, colour or logo embroidery. We can then narrow the choice to collections that match real use.
Polish
Czech
German
Spanish
French
Italian
Norwegian
Portuguese
Slovak