Branding and Personalisation

Branding & Personalisation is the Ormire knowledge hub for customising apparel, merchandise, workwear, uniforms and textiles. We explain the differences between embroidery, DTF printing and other branding methods and how to choose the right technique for a product, fabric, design and intended use. Learn how to prepare logo artwork, select the right branding size and placement and plan personalised clothing and textiles for businesses, teams and hospitality. We also explore how materials, production quality and care affect the appearance and durability of branded products.

Should You Personalize Hotel Textiles? Embroidery vs. Print
Should You Personalize Hotel Textiles? Embroidery vs. Print
Should You Personalize Hotel Textiles? Embroidery vs. Print Luxury doesn’t always need to shout—sometimes it’s a single detail that quietly says, “Here, quality lives.” In hospitality, that detail might be personalized textiles: towels embroidered with your logo, bathrobes with initials,... More
Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige
Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige
Why Should You Brand Hotel Towels and Bedding? Personalisation That Builds Prestige In a hotel, every detail matters. When a guest touches a towel embroidered with your logo, they’re not just holding a piece of fabric – they’re receiving a message. Subtle, but clear: “Here, we care about... More